|Step three is profit!|
|I should have just used the one on the right.|
Similarly, commercialization has brought some wonderful gear to trail running. As an example, last year, I had a packable windbreaker, for hiking, that was cut poorly for running. I also had a running windbreaker that didn't pack well, and barely tied around my waist. Now? I own a packable running windbreaker, and I had several to choose from. I'm happy to pay for great gear.
But is commercialism a threat to our sport? I can see one trend that frightens me. It isn't sponsored athletes or pricey races. It's the commodification of training runs.