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Step three is profit! |
"I love capitalism!" my friend Ana used to say. Growing up in Sarejevo, Ana was always annoyed by carrying ski boots back to the car. But in the US, they made these little devices - a handle with a loop of string - to carry the boots. Someone makes them because everybody buys them. Hooray capitalism!
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I should have just used the one on the right. | |
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Similarly, commercialization has brought some wonderful gear to trail running. As an example, last year, I had a packable windbreaker, for hiking, that was cut poorly for running. I also had a running windbreaker that didn't pack well, and barely tied around my waist. Now? I own a packable running windbreaker, and I had several to choose from. I'm happy to pay for great gear.
But is commercialism a threat to our sport? I can see one trend that frightens me. It isn't sponsored athletes or pricey races.
It's the commodification of training runs.